While Russo’s huge catalogue of products alone sets them aside from their competition, they have also made it their mission to offer a customer experience second to none other in the industry. James Mesi, IT Manager at Russo, explains:

“In retail, customer experience should be the number one goal for everything – especially in an omni-channel context where we interact with our customers on a number of different platforms. If we say we have an item in stock, we better have it! Our warehouse operations, and how these are managed, are crucial to our customer experience strategy”.

As Russo Power Equipment expanded its business and broadened its product offerings, its company's to provide a wide selection of products while ensuring customer satisfaction presented new challenges for its warehouse staff.

“We used to run everything one paper at a time; receiving, picking, moving, counting – everything. It was highly error-prone and, quite frankly, too risky for us. One typo could mean that we would accidentally sell an item to a customer that we could not deliver. And with as many items as we have, things could quickly get messy. We realized we needed to take that step forward to grow our business further. We, therefore, started looking for a modern warehouse management solution,” James Mesi explains.

James Mesi elaborates how the IT infrastructure at Russo previously was made up of applications from numerous vendors:

“We were trying to tie different tools and applications together, but that is not an easy thing to do. You are often left feeling that your systems could break down any second.”

Upon deciding to base their future strategy on Microsoft Dynamics NAV 2018, Russo’s primary requirements for all associated applications were ‘compatibility’ and ‘integration.’ James Mesi states:

“We wanted a warehouse solution built for and seamlessly integrated with our NAV. We wanted to rest assured that our future platform would be efficient but also robust.”

Aside from the compatibility with NAV, Russo also had a list of requirements for the tool itself. They wanted to further empower their staff with technology that would make their lives easier.

“Both in-store- and warehouse staff wanted to be mobile and to be able to handle all of their essential daily tasks on the go via a handheld device. They wanted a tool that would enable them to do more in less time and with the same number of people”, James Mesi explains.

Russo started their WMS selection process with defined requirements, leveraging a wide range of information sources. James Mesi highlights a few:

“On top of online research, we also reached out to various NAV user groups to learn from their experience with WMS providers and to generally listen to their recommendations. Throughout the process, all arrows pointed toward Tasklet Mobile WMS. The standard integration to NAV, the drag-and-drop implementation, the clear-cut licensing model, and the extremely user-friendly interface were some of the deciding factors – plus, Tasklet Factory was recommended to us by several of the people we spoke with during the process.”

When talking about the impact Tasklet Factory Mobile WMS has made at Russo, James yet again brings up Russo’s dedicated focus on customer experience:

“Our warehouse operations affect every single customer we deal with, so we must get it right! With Tasklet Factory Mobile WMS, we can finally live up to our high standards. We always have accuracy. We always have updated insight. This has been huge for our business!”

James stresses the influence of quick user adoption as a key driver of the great results. The user-friendly interface of Tasklet Factory Mobile WMS has played an essential role in achieving this:

“What we have noticed, too, is that the onboarding has been so smooth. You pick up the device, start scanning, and you are flying in no time. You will quickly realize that the application flow on the screen is together with the practical flow in the workplace. We have seen a fantastic buy-in from the users”, James concludes.